Starting the Year with Intention: Passib Elixir at Afroglam
A celebration of identity, elegance, and alcohol-free indulgence.
While many were embracing Dry January as a time to reset, we chose to start the year by raising our glasses — filled with Passib Elixir — in a celebration of everything this new era stands for: refined choices, conscious luxury, and the joy of presence.
At the heart of this celebration was Afroglam, a vibrant and sophisticated cultural event that brings together beauty, creativity and Black excellence in Switzerland. We were honored to be part of it — and to offer guests an experience that was not only beautiful to taste, but meaningful to share.
For a brand born just a year ago in Switzerland — inspired by West African hibiscus traditions and rooted in elegance — this is more than just a medal. It’s a validation of everything we believe in.
A new ritual of celebration
As guests entered the Afroglam space, they were welcomed with a chilled glass of Passib Elixir, poured with intention. With its bold hibiscus foundation, floral notes of rose, and a subtle touch of strawberry, the drink quickly became more than a refreshment — it became part of the atmosphere.
In a room full of conversation, laughter, music and curated design, Passib stood as an invitation to celebrate differently. Without alcohol, but with no less elegance. It was the perfect match for a community that embraces both tradition and innovation.
Why Afroglam matters to us
Afroglam isn’t just an event — it’s a platform. A celebration of culture, identity, creativity and style. That’s why it was so meaningful for Passib Elixir to be present: our origins are rooted in West African hibiscus tradition, and our mission is to bring that richness into modern, elevated spaces.
To serve our elixir in a setting like Afroglam is to come full circle — connecting heritage and luxury, ancestry and aspiration, story and substance.
What we took away from the night
Beyond the photos, the clinks of glass, and the joyful atmosphere, this event reminded us of something powerful: the future of celebration is inclusive, elegant, and conscious.
We’re not here just to be a drink on the table — we’re here to be part of moments that matter. Afroglam was one of those moments.
To everyone who tasted, asked, smiled, and raised a glass with us — thank you.
Here’s to many more.
