Passib Elixir Wins Bronze at the World Alcohol-Free Awards 2025
A toast to our first international recognition — and everything it represents.
In a world where alcohol-free options are rapidly evolving, standing out isn’t easy. It takes intention, precision, and a bold commitment to excellence. That’s why we’re incredibly proud to share that Passib Elixir has been awarded a Bronze Medal at the World Alcohol-Free Awards 2025, held in London.
For a brand born just a year ago in Switzerland — inspired by West African hibiscus traditions and rooted in elegance — this is more than just a medal. It’s a validation of everything we believe in.
A note from the judges
The jury, made up of respected industry experts, sommeliers and beverage critics, praised Passib for its bold character and refined balance. In their words:
“A very red-fruit forward libation, with flavors of strawberry, raspberry, and candied cherry — plus a little exotic lychee thrown in for good measure. Sweet, lush, and plush like an amped-up Lambrusco.”
Those words resonated deeply with us — not only for their accuracy, but for how they reflect the experience we set out to create from the very beginning: a drink that’s rich, layered, and unapologetically indulgent… without a single drop of alcohol.
For a brand born just a year ago in Switzerland — inspired by West African hibiscus traditions and rooted in elegance — this is more than just a medal. It’s a validation of everything we believe in.
Why this matters
At Passib, we never set out to simply «remove the alcohol.» We set out to reinvent the ritual of drinking — to create a new kind of celebration for those who seek presence, clarity, and sophistication.
Winning a medal at a global competition in just our first year is more than recognition — it’s a reminder that the world is ready for what we’re building. That refined, alcohol-free experiences don’t have to be boring. That they can be bold. Vibrant. Luxurious.
It also proves that the market for premium non-alcoholic drinks is evolving — and we’re honored to be part of that wave.
For a brand born just a year ago in Switzerland — inspired by West African hibiscus traditions and rooted in elegance — this is more than just a medal. It’s a validation of everything we believe in.
What’s next for Passib?
This recognition fuels our momentum. In the coming months, we’re focusing on two key directions:
Expanding our presence in Basel, partnering with new bars, restaurants and cultural venues to bring Passib to more conscious drinkers.
Taking the Passib experience beyond borders, with curated tastings, collaborations and a vision that travels as well as it pours.
Our mission remains clear: to make Passib Elixir more than a beverage. To make it a symbol of modern elegance, shared moments, and intentional celebration.
Thank you for being part of it
Whether you discovered us at an event, tasted Passib in a beautiful glass at a dinner, or simply believed in the idea from day one — thank you. This milestone is yours, too.
We raise our glass to this award — but more importantly, to the journey ahead.
Because this is just the beginning.
